Your Customer Are not Looking for More Information

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Ever been criticised for not talking numbers as a #salesperson?



One of my teammate told me I wasn't ready to sell just because I couldn't gloat numbers.


But that never stopped me from closing deals. And the right ones.


You see, post COVID one thing that your prospects have access to more than you can imagine is INFORMATION.


A research conducted by Gartner shows that 90% of the buyers have access to information that they can't make sense of.


About 55% of customers feel that the information is undifferentiated.


And 44% customers think the information they have access to, is high quality but simultaneously contradicting.


In simple words, you're overwhelming your prospect with information.


You're prospects aren't talking to you (the seller) because they need more information.


But because they need help making sense of this information.


Salespeople usually get carried away when they have to talk about ROI and all those fancy numbers, because that's what their company trained them to do.


But what really matters is that you paint a mental picture for them as to what it all means, so they can make their own informed decision.


That's all they care about.


Next time you want to get all cocky and spray those numbers and jargons, think about what your competitor might have told your prospect before they came to you. 


Stand out by focusing on what truly matters to your customers. 


Build trust and win with confidence.


Happy Selling! 🥂


#sales


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