Why You? The Million Dollar Question

 "Why you?"

The one question that every buyer/ stakeholder in a decision will ask you --

This isn't a rhetorical question. It's an essential one. 

One that we all need to be able to answer for anyone we're trying to influence.

We're usually trained to handle this objection by the company or our managers/ seniors. 

But what if you can prevent this objection in the first place?

This is why it's so critically important to be in charge of how you sell.

Because you are the difference between winning and losing.

You are the difference between your brand and your competitor.

You, the seller. 

Not the company you work for. Not the product you sell.

"Why You?" sits at the very heart of some of the most important choices and decisions buyers make. 

Choices that can affect their careers and lives. 

There's a reason your buyer accpets your expertise, experience, and insights.

They've made a personal judgement about you, your values, your integrity, credibility, trustworthiness, and they've made a business judgement about the value you'll provide.

In short, "Why you?" simply means one thing:

"Why should I provide you the opportunity to influence me?"